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Tuesday, September 30, 2014

3:05 p.m. - 3:50 p.m.
Track: Growth and Innovation View Track

MARKETING IS NOW THE FIRST STEP OF SELLING

Access to information has completely transformed the buying / selling process. Buyers are conducting their own research, determining their buying criteria, and selecting a short list of companies with whom they want to meet. All this is taking place before they ever make contact with a sales person. Agencies and sales people who are not providing buyers with engaging information to find during their research are losing sales. Attendees will leave with an understanding of how to create an effective message that speaks to the buyers of today, how to influence buyers before you ever meet with them and how you can become the dominant force in your market using proven strategies.

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