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Sunday, September 26, 2010

4:45 PM - 5:45 PM

KEYNOTE ADDRESS: ADDRESSING HEALTH CARE CHALLENGES IN THE WORKPLACE AND BEYOND

Frank Luntz, Ph.D., America's Top Pollster & Researcher, THE WORD DOCTORS, LLC

America’s Top Pollster, Dr. Frank Luntz reveals his research on communicating the right message for engaging employees to take a stance in helping reduce health care costs. Luntz says: “It’s Not What You Say, It’s What They Hear.”

It's important for managers of employee benefits to choose effective words that will resonate with America's workforce in their quest to:

• Facilitate immediate, measurable ways to make health care more affordable without jeopardizing quality, individual choice or personalized care

• Establish a cost-conscience workforce that views wellness as a core value and prevention as the key to creating less expensive options for their family

• Create a workplace environment in which employees support their company's personalized health care options

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