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Thursday, December 4, 2014

4:45 p.m. -

FIVE WAYS TO MAKE CONSUMERISM WORK ON AN EXCHANGE

Moderator: Christine Muldoon, Senior Director, Market Strategy, WEBMD
Ann Mond Johnson, CEO, ZEST HEALTH
C. David Minifie, Executive Vice President, Business Integration and Chief Marketing Officer, CENTENE
Tej Shah, Senior Vice President, Business Development and Strategy, BCBSLA

Chances are youíve heard about the concept of healthcare consumerism†ó†giving people access to healthcare when and where they want it. Smart wearables, Do It Yourself (DIY) trends, new mobiles apps ó itís everywhere. Now that people are aware of this concept, how do employers and brokers apply it to a healthcare exchange?! In an age when consumers are more responsible for their healthcare decisions than ever before, incorporating principles of consumerism into a benefits marketplace couldnít have come at a better time. And itís easier than you might think. In this session, expert panelists will discuss the†consumerism movement in healthcare from three different vantage points. Specifically they will cover, the current exchange landscape, how personalization and segmentation play a role in the online consumer experience, certain pitfalls to avoid and practical ways for employers and brokers to make the principles of consumerism work on an exchange.†

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