Prospecting Success: Products That Open New Doors
Managing Director, Daymark Advisors, LLC
National Benefits Director, Pinnacle Communications International, Inc.
General Counsel, LegalZoom
Director of Marketing, ID Watchdog
In this session the speakers will explore how to use innovative non-insurance product offerings as a door-opener in your prospecting and business development activities. Employers are seeking new ways to enhance their benefits at little or no cost, and employees are requesting a variety of life-style benefits. Attendees will also learn how to use new innovative products as an inducement for employees to meet with benefits counselors and to increase employee engagement.