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Monday, September 26, 2011

11:00 AM - 12:00 PM
Track: Employee Engagement View Track

DATA DRIVEN, VALUE-BASED PERSONALIZED HEALTH COMMUNICATIONS

Susan Bailey, MS, CHES, IC®, Program Manager-Health & Wellness, DTE ENERGY
Peter Saravis, Co-Founder & CEO, EVIVE HEALTH

  • DTE Energy, like many other employers realized that health care coverage alone did not result in high levels of adherence to medication and screening guidelines.
  • By providing data driven, vaule-based personalized health communications, without any changes in plan coverage or incentives, significant results were achieved
  • Develop a similar strategy to increase HRA while contributing to a culture of empowered and informed consumers

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