President, Reid Group Enterprises
Sima Reid is the president of Reid Group Enterprises which includes twentytwenty Insurance Services, Broker Self Insurance Solutions and AISLe20/Private Exchange. Sima has worked over 35 years in the insurance industry specializing in the development and management of employee benefit programs, reinsurance for providers and HMOs, building custom networks and working with self insured employer plans. Sima is dedicated to educating and working with organizations and independent brokers to expand the use of technology and innovation in controlling health care costs.
As an industry leader, Sima has been an active member of many industry groups including PIHRA, SHRM and the National Association of Health Underwriters. As a board member of LAAHU, the Los Angeles Chapter of NAHU, and the 2013 Paladin Award winner, Sima currently is the Chairperson for Recruiting and Mentoring focused on bringing younger brokers, consultants and carrier representatives into the industry.
Sima was recognized as an industry innovator in 2016; featured on the cover of EBA regarding the Private Exchange she and her firm built. In 2016, she was also recognized as one of the top 30 Benefit Advising Innovators. Sima is frequently published in Industry publications and invited to speak at events throughout the country.